What is in it
A short briefing on the discovery surfaces: changes to documented platform behaviour, updates to the guidance we cite, new structured data types worth using, regulatory changes that affect what a clinic page may say, and the occasional method for measuring something people currently guess at.
It goes out when there is something worth sending, which is roughly monthly. We do not publish on a schedule for the sake of it, and we do not pad an issue to fill it.
What is not in it
- Rankings of agencies, suppliers or clinics.
- Statistics we cannot trace to a published method.
- Recycled platform announcements with no analysis of what changes for a clinic.
- Sponsored editorial. The sponsor slot is a slot, clearly labelled, and it is not written by us.
Sponsorship: the rate card
One sponsor per issue. The slot appears in a fixed position, is labelled as a sponsored placement, and contains the sponsor's own copy within a fixed length. That is the whole product.
| Placement | Detail | Basis |
|---|---|---|
| Single issue | One labelled slot, fixed position, sponsor's own copy | Per issue |
| Three issues | Same placement across three consecutive issues | Per issue, discounted |
| Directory bundle | Sponsorship plus a directory listing for the year | Annual |
Current rates are published on request through the contact page, along with the subscriber count and the categories subscribers work in. We state the list size accurately, we do not report open rates as a proxy for reach, and we do not sell placements to vendors whose claims would fail the criteria on our directory page.
What sponsorship does not buy
- No editorial input, no topic influence, no advance sight of an issue.
- No mention in an article, then or later.
- No link from any editorial page on this site.
- No access to subscriber data. We never share, sell or rent the list.
What we do with your email address
We use it to send the newsletter and nothing else. It is not shared with sponsors, not sold, and not used for anything you did not ask for. Every issue carries an unsubscribe link that works immediately. Full detail is on the privacy page.