Tool and vendor directory | Clinic Visibility

What this directory is

A paid listing product for software and service vendors serving clinic marketing and operations: practice management systems, booking platforms, review management tools, listing management services, consent and analytics tools, and similar categories.

It exists because clinics repeatedly ask where to find tools for a specific job, and because a paid directory is a revenue model we can operate without compromising the editorial position. It is not a ranking, it is not a review, and inclusion is not an endorsement.

The rules, stated plainly

Every listing is paid and is labelled as paid.
Listings within a category are ordered alphabetically. The order is not a ranking and cannot be bought.
Vendors write their own description within a fixed length. We check it for claims that would fail an advertising test, and we edit for length and accuracy, nothing else.
A listing carries no editorial commentary, no score and no star rating, because we have not audited the products.
Buying a listing buys a listing. It does not buy a mention in an article, a link from editorial content, or any influence over what we publish.
We decline listings for categories we consider outside the remit, and for vendors making claims we would not publish.

Criteria for inclusion

The product or service must be genuinely used by clinics for discovery, operations or measurement.
The vendor must be a real, identifiable business with a public address and company registration where applicable.
Pricing must be publicly stated or available on request without obstruction.
The vendor must not make claims that would breach UK advertising rules if we published them.
The vendor must not claim guaranteed rankings, guaranteed AI citations, or any other outcome governed by a system they do not control.

The fifth criterion excludes a meaningful number of applicants, which is the point of having it.

Rates

A standard listing is priced per category per year. A vendor may appear in up to two categories. Current rates and the application form are available through the contact page, and the criteria above apply to every application regardless of what is offered.

What clinics should do with it

Treat it as a starting list, not a shortlist. Read the category, look at the vendors, then apply the questions in our article on judging a proposal: what surface does this affect, what is the mechanism, what is the baseline, and what happens to the asset if the arrangement ends. A directory can tell you who exists. It cannot tell you who is right for your clinic.

The categories

Listings within each category are ordered alphabetically. The order is not a ranking and cannot be bought. We publish the question to ask each category of vendor, because that is more useful than a score we are not in a position to give.

Listing and citation management

Tools that maintain a business's name, address and phone number across directories and aggregators, and that surface inconsistencies between them.

Ask before you buy: Ask how many sources are covered in the UK specifically, whether corrections are submitted to aggregators as well as to visible directories, and what happens to the listings if you stop paying.