Core Web Vitals
Three metrics, defined and thresholded publicly. A modest search input and a large conversion one, which is the argument worth making.
02 / 05Images and fonts
Two asset classes account for most of the weight on a clinic site, and both are fixable without a rebuild.
03 / 05Search Console
Performance, Pages, URL Inspection, Core Web Vitals. Four reports, a handful of genuine questions, and a great deal of noise around them.
04 / 05Impression to enquiry
Six surfaces, one funnel, and a set of numbers that survive being questioned.
05 / 05Consent and analytics
Consent is not a banner. It is the condition under which most of your analytics data exists at all.
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Briefings when the surfaces change
Documented changes only, roughly monthly. No rankings and no numbers we cannot source.